Why Do I Need A Business Blog?

Ever wondered why hundreds are joining the multitudes of bloggers everyday? Have you noticed the increase in the number of business blogs?

What started out as a personal blog revolution has quickly expanded into a tool for business use. Are you weighing the benefits of adding a business blog yourself? We believe it can help your business in a variety of ways. Just a few are listed below:

1. Content

People love content! No one wants to be bombarded with direct advertising about your products or services. But give them relevant information related to that and they will read it.

Tip: You can give information on the usage of your product, important information related to your service, information on complementary products/services, etc.

Example:
Selling Leather Handbags: Give tips on how to get the best usage out of your leather bag and how to maintain the leather, how to get rid of spots, etc

2. Increased Traffic

If you are giving useful information, people will return for updates. They may even recommend your blog to friends and family. In other words, with the right content you can increase your website traffic.

Tip: Add an ‘email article to friend’ option with each post.

3. RSS Feeds

You can give your readers the option of subscribing to your RSS feeds. This way they won’t just come to your site and forget it. Once they subscribe, they will receive updates every time you add a post. What better way of staying in your potential customer’s mind!

Tip: Always link to an article related to RSS Feeds where you offer this option. A lot of visitors may not know what RSS Feeds are and will appreciate the information. Not to mention the fact they may subscribe to yours.

4. Build a List

Target customers who do not know much about RSS feeds and are not willing to adopt a new technology. Offer a newsletter. Your blog content can convince them of the usefulness of your newsletter content. This will help you build a mailing list.

Tip: Offer Specials Discounts on your product/service as well as some content that is specific to your newsletter.

5. Build Credibility

A Blog reaffirming your core strengths will build credibility amongst your readers and potential clients. They will gain more confidence in you and your product if they see that you are knowledgeable about what you are selling.

Tip: Write about what you sell but don’t try to sell your service. Show your knowledge of the product.

6. Encourage Interaction

Blogs are interactive and your visitors can leave comments on your posts. You are able to communicate with your potential customers, hear their opinions and hold a discussion with them.

Tip: Don’t just let visitors comment! Answer, discuss and interact with them. Let them rate the articles, print them, email to friends, etc.

7. Easy to Update

Blog posts are easy to update and you don’t have to deal with coding a static page. In other words that gives you more time to market your business and communicate with your customers.

Tip: Invest in a good design and initial setup of the Blog and you will not have to worry about a thing later on.

8. Search Engines

Search engines love Blogs!! You will see increased traffic and better search engine rankings once you have a BLOG.

17.5 Questions To Ask Before Getting Started In A Homebased Business

As you begin the process of considering a home-based business you’re going to see a lot of opportunities that make you scratch your head, wondering if it’s all hype and do people really buy this stuff? I’ve put together this simple report to help you make sense of the many opportunities you have to consider.

1) Would I buy the product? When you consider the many products and services available to you, it’s important to ignore the opportunity side of things first and consider the product itself. would you buy this product? If you bought the product would you use the product? Is the product worth the retail price?

2) What excites you more, the product or the opportunity? If you don’t answer both it could be a sign for you to look elsewhere.

3) Are the products of personal interest to you? Most people do not do well with products that they can’t relate to.

4) Is the business one of those “We do all the work, you get paid” type of businesses? I know you’ve heard the old saying, “if it’s too good to be true…” the fact is, wouldn’t we all just sit at home and collect a check if it were really that simple?

5) What type of training and support is offered? Working directly with someone who is successful in the business you choose greatly enhances your success rate. Does the company do live events? Are there multiple opportunities for you to learn more about running the business?

6) Can you see yourself earning an income with the company? You’ve got a goal you want to achieve, no matter what it is money is a part of it and if you can’t see yourself earning an income with the company, move on.

7) Are there multiple ways to retail the products? the best products and services have several retailing segments that you can choose to market to.

8) Do you have time to set aside for the business? Every business is different, so it’s important that you confirm the time requirements needed to be successful with the business before you move forward.

9) Can you reach your income goal in the time frame you seek? Long term opportunities have more potential, but will require more time before turning a profit.

10) Is there a proven track record associated with the product/ service, business opportunity, and marketing methods? People buy franchises because of the proven track record. There’s a reason that a Monster burger tastes the same in Orlando as it does in Hong Kong.

11) What support tools are available to you? The costs associated with creating support tools can be very expensive, you don’t want to spend a lot of money getting ready to do business.

12) Can you do what they do? As you make calls and review websites, can you see yourself doing what they do?

13) Does it seem to be a bunch of hype? We all have a B.S. meter and we’ve all looked at an ad and said…B.S. Do their claims seem too good to be true?

14) How much do you get paid? This is one of the most important questions you can ask. How much profit do you make on each product? Is it enough? The higher the profit, the easier it will be for you to earn the money you require for your goals.

15) Is there technical support? This is an important question because there are a lot of ways to run the computer and if your a non-technical person like I am, you want ot know that there will be someone who’ll be available to help you for those technical questions.

16) Would you share the product with your friends? Before you poo-poo this question, read it again. I didn’t say “Bug your friends to buy your product”, I said “Share the product”. If you wouldn’t share the product with your friends, that could be a big sign.

17) Are there monthly product purchase requirements? You want to make sure that you’re not buying more product than you and your family can use each month.

17.5) Who controls how I run and market my business. This is the most critical question you should be asking. There’s a company out there who will not allow you to even use their company name in your marketing, you can’t even put their name on your business card. You’re not investing in a job, it’s your business and you want to be in a position to take total control of your business.

How to Find a Profitable Australian Business Opportunity

All large business enterprises must have started with a simple business opportunity. Starting a business in Australia is almost the same as starting a business anywhere else – you’ve got to comply with government rules and invest time, effort, and money. Business opportunities are quite abundant in the continent – you can even choose to buy an established business, start a business from scratch, or even enlist in a business endeavor sponsored by a big company.

Business opportunities can be divided in categories. In Australia, the most popular businesses are under the food category. Cafes and restaurants are plenty and they are present in almost all cities of Australia. The Food retail business is also thriving, and its the bakers and confectioners that are heading the pack. So if your expertise lies within this category, then with a good business plan, location etc, you will be sure to succeed! However, you have to understand that because the food industry is currently thriving, other people are jumping on the same opportunity like you are – and that means you should prepare for the loads of competitors you will go up against.

Another good area to pursue an Australian business opportunity is retail. The retail business is very broad, indeed. In Australia, the most popular one is under home and garden. Australians certainly love their abode and would take on great heights to make them perfect to their eyes. So, business opportunities related to selling home items like carpets, furniture, and home accessories is promising.

Then again, the franchise industry must be one of the biggest business opportunity providers in all of Australia. In fact, all franchises operating in Australia combined turn over more than AU $80 billion in a year. And they are still growing very rapidly in number. The more important thing here is the fact that it gives anybody the opportunity to be part of a big company and share in their success. Although purchasing a franchise could require a substantial amount of money to start with, it might still be the safest way to earn through a business.

If you are low on funds, and yet you want to start a simple business with the little that you have, then you can venture into some home and small business opportunities being offered. These are the businesses that you can do from the comforts of your home. You can also choose to build a home office for the type of business that requires the receiving of clients.

Here is a list of home business opportunities you can possibly start from your own home:

1. Online auction stores. With a number people doing their shopping online, you could earn a living through Oztion and eBay Australia. Both these online stores accept old and new items up for sale. You can start selling retail online. Then you can shift to wholesale once your market is established. Opening up an online auction business requires very little start up costs. You can even begin your business selling old stuff you don’t use anymore. That way, you’ll be able to amass funds, which in turn, you can use for reselling or retailing products that you have bought at wholesale prices.

2. Affiliate Marketing. Still a business conducted online, this one is started by creating a website to contain marketing advertisement from affiliate websites. You earn with every sale that was referred by your site. Although this sounds easy, maintaining a website may not be for novices. If you want to embark on this type of opportunity, make sure you know how to create content-rich articles so that visitors will have something to look at in your site other than direct marketing links.

3. Service Center. If you are a health practitioner, engineer, or even a jack-of-all-trades, you can setup a service-related business from your home. Licensed health practitioners can open up a diagnostic and health check-up center. Engineers could start building consultation service. Plumbers, electricians, and carpenters could set up something like an on-call service provider.

There are a lot of other businesses you can embark on, and these are mere examples. For more ideas and business opportunities, you can regularly check out with the Franchise Council of Australia, Australian Trade Commission, and Indigenous Business Australia. These are government institutions and you can gain a lot from them.